Nov. 12, 2012
Scottsdale, Ariz. / No. of units: 170
A member of the P.F. Chang family, Pei Wei Asian Diner connects with consumers through innovative marketing campaigns such as a loyalty program that invites fans to create a Pei Wei Passport and earn "passport stamps" for special deals. Last year, the company hosted a blogger contest, which allowed a Pei Wei fan to join executive chef Eric Justice in a global search for new culinary treasures. The company plans to open 12 to 16 new Pei Wei Asian Diner locations within the next year and to introduce a slightly-modified concept, Pei Wei Asian Market, to select markets.
Download the complete 2012 FastCasual Top 100.