Fans of heart-healthy options are racing to restaurants such as Genghis Grill in an attempt to embrace nutritional meal options. For the second year, Genghis Grill is promoting its heart healthy bowls through the Health Kwest campaign. The program challenges diners to dedicate themselvesto health and fitness for 90 days by eating Genghis Grill's healthier meal options daily. Menu items promoting health and nutrition have risen in popularity due to consumers' increasing focus on health and nutrition. And restaurants across all segments of the industry have taken notice.