Top 100: Fast casual trends - No. 4
Jan. 28, 2013
No. 4: Local sourcing
As awareness grows about the environmental impacts of food production, the importance of strategic sourcing is moving to the forefront of the restaurant industry.
Pioneers in corporate social responsibility such as Chipotle are proving that supporting local farmers can pay off with increased sales, improved customer satisfaction and an enhanced image. Whether it's featuring farm-to-fork menu items or supporting local community gardens, restaurant operators are reaping big benefits by sourcing ingredients locally when possible.
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