Pie Face, a 70-unit Australian fast casual chain, recently made its American debut in NYC. It specializes in savory pies that come in flavors such as mince meat, barbecue,chicken and turkey. It also serves dessert pies, coffee, sandwiches and wraps.
The first U.S. Pie Face location opened in January next to the Ed Sullivan Theater in Manhattan.
Wayne Homschek and Betty Fong founded Pie Face in 2003, where they currently operate 75 stores. They have both company-owned and franchised stores and will continue to add units in Australia, and America but also plan to take on UK, New Zealand and Asia.
Pie Face serves sweet and savory pies. Each pie has a a face that denotes what's inside. For example, the cherry pie has Cs for eyes.
Pies are served in cardboard sleeves so customers can easily eat them in the car or while driving.
They also come as "stacks," which are pies topped with smash (mashed potatoes and peas) and gravy.
Pie Face Employee Evan Georges greets a customer.
Customers can pick up pie packs to go; dessert packs are popular for parties and office lunches.
The first NYC location is just over 400 square feet, so it's standing room only. Future American locations will have seating like the Australian units.
The restaurant is open 24 hours a day and serves lunch combos, breakfast, snacks and coffee.
One popular savory pie is the barbecue flavor.
Pie Face plans to be a big competitor in the coffee market, serving its Australian blends and espresso.
Pie Face Employee Meg Smith passes out samples of hot chocolate on a cold NYC day.