The new owners of Daphne’s Greek Café have spent the past nine months overhauling almost every aspect of the chain. One of the company’s first moves was to change the name from Daphne’s Greek Café to Daphne’s California Greek.
Daphne’s was purchased by Wreath Equity LLC in August 2010. The same day the purchase was announced, the company officially named William Trefethen as its new CEO.
This picture depicts the former Daphne’s location in Aliso Viejo, Calif. The restaurant was gutted soon after its purchase by Wreath and was completely redesigned.
The Aliso Viejo store was the first to undergo a major interior design renovation. Changes are being made to every store in the system and are scheduled to be completed within the next year.
New artwork has been prominently placed along the walls that reflect the new brand identity of Daphne’s. Artwork from community artists and students also will be showcased at Daphne’s 60 locations.
New design elements include the addition of bamboo countertops, colorful chairs and bright colors. New plates and silverware also have been added.
An outdoor seating area at the Aliso Viejo restaurant also reflects the new interior design elements.
Included in the company’s overhaul was major modifications to its menu. Pictured here is the company’s new Grilled Chilean Salmon Plate.
This year, Daphne’s also is adding a new line of salads to its menu. The first salad to be introduced is the California Greek Salad, which features avocados, corn, tomatoes and pine nuts.