Ed Rensi, the former CEO of McDonald's, delivered Tuesday's breakfast keynote. Rensi discussed strategic leadership and told the audience, "Make careers part of your culture, not jobs."

Kevin Minor (left) an executive with Sky's Gourmet Taco's, shares a breakfast discussion with Rubio's CEO Dan Pittard.

One aspect of the Fast Casual Executive Summit is ths brain exchange. During the 90-minute session, groups of executives and sponsors are asked to discuss and share industry challenges and best practices in eight key areas of operation.

Paul Barron (center) leads his brain exchange table discussion in relation to creating a digital brand. Barron's discussion also focused on brand awareness beyond the four walls.

Summit sponsor from Medallia, Charles Aeh, presents to the audience his group's discussion in regard to Social CRM as an extension of a brand.

New this year was a social-media demonstration table. Briana Hansen, with Digitalcoco, showed attendees the basics, while tweeting event updates.

Danielle Wolff represented Platinum sponsor MonkeyMedia software. Outside the session rooms, sponsors set up small exhibits of their wares.

Craig Dunaway, president of Penn Station East Coast Subs, won a 55-inch flat screen TV from NEC during a game of rock, paper, scissors. The television was given away by Summit Gold sponsor Allegiance.

As attendees headed into the conference area, they walked past these 3D signs by Tracer. The technology has been used by brands such as New Balance, Sony Pictures and Axe/Unilever.

During the session Tomorrow Never Dies, the audience was treated to samples of Truitt Bros. vegetarian bean chili. The session focused on food safety and sustainability.