Marketing
At a system-wide level, Jack in the Box puts its founder and CEO "Jack" front and center in our marketing initiatives, which includes the industry's longest advertising campaign and the winner of ten EFFIE awards for advertising effectiveness. Regionally, we hold quarterly meetings with our franchisees to help coordinate local plans. The franchisees also have access to an interactive web-based tool to provide them with tailored guidance for generating trial and frequency, and helping combat competitive intrusion.
Executive Briefing and Exchange
Attend a regional Executive Briefing & Exchange where company units are made available for franchising, and preview new development areas.
Learn More...Menu Innovation and Ops Simplification
Jack in the Box has one of the most innovative menu implementation strategies in the industry.
Learn More...Distribution System
The closed-loop system serves Jack in the Box Inc. exclusively and allows for dual sourcing to promote competitive pricing.
Learn More...The New Mark 9 Restaurant Environment
Our newest restaurant prototype, called the Mark 9, has been designed for the latest in consumer comforts and QSR kitchen modifications.
Learn More...Business Intelligence
This includes a single point-of-sale system from which daily sales are collected centrally to provide analysis on key actionable data and to help with supply chain forecasting.
Learn More...Regional Support
The company's Regional Franchise Directors are the backbone of support that we provide to franchisees.
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