Features, News & Blogs
Millennials' brand preferences shift due to household structuresWhile use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less definitive and, thus, fertile ground for creating …
The Net Promotor MotorRestaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting new mouths in the door is an important step in growing the business, let alone the brand …
How Domino's, Shake Shake used 'quality' to galvanize brandsWe know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front. Menus are handwritten and change constantly based on the local catch and seasonal bounty. The food is to die for. The …
The State of social mediaI recently attended the inaugural Foodservice Social Media Universe conference in San Francisco. In light of the fact that I am used to seeing social media content at virtually every restaurant conference I haveattended for the past four or five …
Will Groupon be the next Pets.com?Groupon continues to be front and center in the foodservice industry. A day doesn't go by where I don't hear the name Groupon from an operator, see an RSS feed with some B-School analyst speculating on its business model, or get another offer to buy …
When is a brand good enough?By now, most people in the industry have probably digested the results of Consumer Reports magazine's rating of 53 "fast-food chains." I was extremely proud of the results for Firehouse Subs, given that we earned the highest score among all 53 …
Duncan Hines Amazing Glazes --  old technology in new packagingWhat makes Duncan Hines' new Amazing Glazes so "amazing?" Does it represent new technology? Or do the glazes represent a new application of an old technology? First of all, the new vanilla and chocolate glaze products are amazingly simple to use and …
Kosher, Halal, Organic, and Gluten Free Stand Trial – Part II*If you want to know what is going on, read Part I first. The Judge prompted him further, "And…." "And Dr. Oz also had a 20 minute segment on his show to reposition the diet toward its intended audience, the ones who need it for verified …
Kosher, Halal, Organic, and Gluten Free Stand Trial – Part I"How about a Dutch baby for breakfast?" I said as I selected apples from the fruit basket. Enzo chimed in first, "No, I don't like Dutch babies". Switching tactics I said, "OK, how about an oven pancake?" He thought about this and said, "Yah, I like …
The Power of a Last ImpressionDo you like to sit behind a one way mirror and listen to your customers talk passionately about the food that they eat and the brands that they favor...or despise? Count me in! It's better than a night at the movies. Have you ever seen customer …
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