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Millennials' brand preferences shift due to household structures
While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less …October 26, 2011
| While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less definitive and, thus, fertile ground for creating … |
 | Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting new mouths in the door is an important step in growing the business, let alone the brand … |
| We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front. Menus are handwritten and change constantly based on the local catch and seasonal bounty. The food is to die for. The … |
 | I recently attended the inaugural Foodservice Social Media Universe conference in San Francisco. In light of the fact that I am used to seeing social media content at virtually every restaurant conference I haveattended for the past four or five … |
 | Groupon continues to be front and center in the foodservice industry. A day doesn't go by where I don't hear the name Groupon from an operator, see an RSS feed with some B-School analyst speculating on its business model, or get another offer to buy … |
| By now, most people in the industry have probably digested the results of Consumer Reports magazine's rating of 53 "fast-food chains." I was extremely proud of the results for Firehouse Subs, given that we earned the highest score among all 53 … |
 | What makes Duncan Hines' new Amazing Glazes so "amazing?" Does it represent new technology? Or do the glazes represent a new application of an old technology? First of all, the new vanilla and chocolate glaze products are amazingly simple to use and … |
 | *If you want to know what is going on, read Part I first. The Judge prompted him further, "And…." "And Dr. Oz also had a 20 minute segment on his show to reposition the diet toward its intended audience, the ones who need it for verified … |
| "How about a Dutch baby for breakfast?" I said as I selected apples from the fruit basket. Enzo chimed in first, "No, I don't like Dutch babies". Switching tactics I said, "OK, how about an oven pancake?" He thought about this and said, "Yah, I like … |
| Do you like to sit behind a one way mirror and listen to your customers talk passionately about the food that they eat and the brands that they favor...or despise? Count me in! It's better than a night at the movies. Have you ever seen customer … |
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Brand Builders (Slides)
Industry leaders share tips and trends on how to enhance brand building in your restaurant through emotional connections with your customers. Download the slides from presentations given by: Ed …Type: PresentationSponsored by: Fast Casual Executive Summit -
Five Benefits of NFC Deployment for Retailers
Supported by major credit card companies and retailers alike, near field communication is making its way as a top method of payment processing and advertising.Type: White PaperSponsored by: National Service Center -
Internet Marketing and the Social Media (Slides)
Industry leaders provide vital information regarding the use of the Internet and Social Media to aid in your restaurant's growth. Download the slides from presentations given by: Boris Bugarski …Type: PresentationSponsored by: Fast Casual Executive Summit -
Webinar - Mobile Retail: What Comes Next?
There's a lot of talk about and a lot of interest in mobile retailing, from scannable on-screen coupons to line-busting with checkout in the aisle. In this webinar, you'll learn about the state-of …Type: WebinarSponsored by: National Service Center -
Integrating Digital Media into a Communications Strategy
Learn how to integrate digital media into a communications plan and how to best leverage innovative technology to complement that strategy.Type: White PaperSponsored by: ADFLOW Networks
