Yogurtland's Yuletide promotion will benefit Sandy relief

Nov. 13, 2012

Yogurtland has launched its third annual Yuletide Yumminess promotion, a holiday celebration that includes 12 frozen yogurt flavors and will support for Hurricane Sandy relief efforts.

Each week for six weeks, Yogurtland will offer two new holiday-inspired frozen yogurt flavors, for a total of 12 flavors.

The 12 flavors include Cinnamon Roll, Peanut Butter Cups, Egg Nog, Brownie Batter, Butterscotch, Strawberry Rhubarb Tart, Sticky Toffee Pudding, Amaretto Cookies, Black Forest Cake, Boysenberry Tart, Tiramisu and Gingerbread.

Guests will receive a Yuletide card to collect a stamp for each cup of yogurt purchased. After six stamps the card is redeemable for 12 ounces of free frozen yogurt through December. For every completed card, Yogurtland will make a donation to Save the Children's "Hurricane Sandy Children in Emergencies Fund." These funds will be used to replenish school supplies and rebuild day care centers damaged by Hurricane Sandy.

"At this time of year, we want to spread some joy by helping those in need and sharing great flavors that remind us of the best of the holiday season," said Charlotte Lucich, director of marketing at Yogurtland.

Yogurtland aims to raise about $15,000 for Save the Children's response efforts.

Read more about cause marketing and promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion

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