Wingstop makes its Motor City debut

 
Nov. 20, 2012

Wingstop has made its debut in Michigan, with a new restaurant in the Detroit suburb of Southfield. Several more locations are planned in the Detroit area thanks to the recent signing of three development agreements.

John C. Draper II, an experienced operator who manages several restaurant concepts in Detroit, plans to open multiple Wingstop restaurants in the market, beginning with the state's first of the restaurant, now open in Southfield.

Franchise owner Andrew Elliott is scheduled to open a unit in late November in the Detroit suburb of Livonia. A third franchisee, Stephen Davidson, expects to open a unit in Warren, Mich., early next year.

"Wingstop has arrived in Detroit in a big way," said Draper, who is already beginning construction on his second and third Wingstop locations, on 8 Mile Road and in Roseville. "We are all longtime members of the community, and we're committed to developing Wingstop in the area and adding new jobs to Detroit."

Davidson, a 30-year food service industry veteran, agrees Wingstop will be the perfect addition to the market.

"There's great potential to grow this national brand in Detroit," he said. "I was basically born and raised here, and as a longtime resident, I'm proud to see new businesses and concepts come into the city. We're all excited to open our doors and start serving fresh, made-to-order wings to sports fans, families and the Detroit community."

Read more about franchising and growth.


Topics: Franchising & Growth , Operations Management


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