Tropical Smoothie Café promotes menu makeover

March 25, 2012

Tropical Smoothie Café has announced a new menu rollout for all 305 locations nationwide that includes a 40 percent reduction of sodium in all chicken-based menu items.

"Customers have always depended on Tropical Smoothie Café as an alternative to high calorie, high sodium fast food dining," said Tropical Smoothie Café president and CEO Erich Jenrich. "It's important to us to continue leading the quick-service restaurant category in offering healthier meals with a tropical twist and that includes updating the menu and offering higher quality ingredients, like the new lower-sodium chicken, when they become available."

The new streamlined menu boards showcase images of the Café's most popular menu items, such as toasted wraps: Buffalo Chicken, King Caesar, Totally Turkey, Jamaican Jerk Chicken and Thai Chicken. Other featured favorites include toasted flatbreads: Chicken Pesto, Baja Chicken, and the newest addition to the menu, Chipotle Chicken Club Flatbread, as well as toasted sandwiches: Cranberry Walnut Chicken Salad, Turkey Bacon Ranch, Wasabi and Caesar Roast Beef.

The new menu boards will picture six of the brand's most popular real-fruit smoothies: Sunny Day, Kiwi Quencher, Paradise Point, Mango Magic, Blimey Limey and Sunrise Sunset, and all other smoothies will be listed by category and price.

A popular summer limited-time offering, the Low-Fat Strawberry Lemonade Smoothie, also is now a staple on the menu.

With the addition of menu items comes the all-natural, lower-sodium chicken featuring a citrus herb flavor to complement the refreshed tropical-themed menu. The new sliced chicken has a lighter texture, replacing the former chopped chicken in all of Tropical Smoothie Café's signature chicken recipes.

Read more about food and beverage trends.

Topics: Business Strategy and Profitability , Food & Beverage , Health & Nutrition

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