Tropical Smoothie Café accelerates expansion plan

April 26, 2013

After opening 40 franchise locations and signing 41 new franchise agreements in 2012, Tropical Smoothie Café is accelerating expansion in 2013 with plans to open 40 new cafés this year across the U.S. There are now 336 locations.

"The combination of our well-managed growth plan, healthy menu innovation and effective marketing programs has set us at the forefront of the industry and continues to propel the brand's rapid expansion," said Mike Rotondo, CEO of Tropical Smoothie Café. "Our franchisees are passionate about what our brand stands for, and they love that all our cafes are truly engrained in the community."

Spurring the company's growth is the 2012 acquisition by Atlanta-based BIP Opportunities Fund LP, which took a controlling interest in Tropical Smoothie Café. Since then, the national food and smoothie franchise has added resources and put together an executive team to lead the brand.

Read more about franchising and growth.

Topics: Coffee / Specialty Beverages , Franchising & Growth , Operations Management

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