Top 100: Moe's Southwest Grill No. 85

May 2, 2011

85. Moe's Southwest Grill

Atlanta / No. of units: 400+

In a franchise expansion move expected to triple its number of locations over the next five years, Moe's Southwest Grill has entered into an agreement with Sodexo Inc. that targets education, government, health-care and corporate locations. Moe's president Paul Damico predicts a big leap in brand awareness from these nontraditional, high-traffic venues. The company celebrated its 10-year anniversary in 2010 by giving away free six-ounce servings of queso to guests on July 21

Topics: Business Strategy and Profitability , Fresh Mex , Top 100

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