Top 100: Boston Market No. 63
Aug. 16, 2011
63. Boston Market
Golden, Colo. / No. of units: 490+
Boston Market was on a roll last year. With new CEO George Michel on board and a nationwide upgrade almost complete, Boston Market looked to herald in 2011 with a bang. In addition to its brand overhaul, the company invested in additional hospitality training for staff. Big changes also took place at locations in Hartford, Conn.; Washington, D.C.; Dallas; Phoenix; and Chicago, which replaced disposable plates and utensils with real plates and stainless flatware for dine-in orders; unveiled an expanded menu with new entrées and side dishes; and upgraded serving stations to include a Chef’s Hot Case and carving stations. The company reports that the nationwide upgrades have contributed to positive guest feedback and a double-digit increase in guest counts and sales.
Business Strategy and Profitability