Tom & Eddie's marks 1-year anniversary

June 12, 2012

Tom & Eddie's is celebrating one year since its Deerfield, Ill., restaurant first opened on June 15, 2011.

To mark the anniversary, prizes will be given away every hour on June 15. Also, anyone with a June 15 birthday can enter a drawing for 15 days of free meals.

Also, everyone who dines at Tom & Eddie's Deerfield on June 15 will receive a free mini S'mores shake. Free gummy bears shaped like hamburgers will be given to all kids, and a magician will perform from 11:30 a.m. to 2:30 p.m.

"We are committed to giving our Deerfield guests the best," said Ed Rensi, president and co-founder of Tom & Eddie's, "and that means affordable meals, gourmet ingredients and warm hospitality that together create a relaxed and happy dining experience."

Within its first year of operation, Tom & Eddie's now includes four restaurants, in Lombard, Geneva, Deerfield and Vernon Hills, Ill. The concept was created by Rensi and Tom Dentice who, combined, have 70 years of experience with McDonald's.

"Ed and I have been doing this for a few years," Dentice said. "Although Tom & Eddie's is very different from McDonald's, each of us learned a lot from our experience there."

In 1984, Rensi was named CEO of McDonald's USA, a position he held until 1998, and Dentice is the former executive vice president in charge of Operations and Training.

To date, Tom & Eddie's donated more than $40,000 among the Culinary and Hospitality Center at College of DuPage, the Geneva Academic Foundation, the Batavia Foundation for Educational Excellence, and the Deerfield Education Foundation.

This fall, Rensi and Dentice will open their fifth Tom & Eddie's in Naperville, Ill. They are adding new and improved menu items, and they are thinking of more limited time offers.

"Two things differentiate us," Rensi said. "We focus on quality ingredients with a strong emphasis on local. That's one. The other is our hospitality. Frankly, the entire organization powers us up, and it's energizing. It's like having a party every day. I am reminded of the phrase: 'The work of children is play; the play of adults is work.' We want to build a lot of restaurants. It's a rebirth every time, and it's thrilling."

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Topics: Burger/Steak/BBQ , Customer Service / Experience , Food & Beverage , Franchising & Growth , Marketing / Branding / Promotion , Operations Management

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