Togo's launches second annual Pastrami Pounder Challenge

Jan. 15, 2013

Togo's has launched its second annual "Pastrami Pounder Challenge" in celebration of National Pastrami Day on Jan. 14. To complete the in-restaurant challenge, participating guests will have 30 minutes to consume a 2-foot-long sandwich piled with more than one pound of Togo's premium sliced pastrami and topped with lettuce, tomatoes and Togo's classic mustard.

The Pastrami Pounder Challenge runs from Jan. 14 through Feb. 19. Successful participants will receive a certificate for a free, limited edition Togo's hat and could also have their moment posted to Togo's Facebook page. Last year, nearly 150 people successfully completed the Pastrami Pounder Challenge.

"We are thrilled to kick off 2013 with Togo's most talked-about promotion of the year," said Renae Scott, vice president of branding and marketing for Togo's Eateries. "We're looking for loyal guests who really love our signature pastrami and are not afraid to loosen their belts a notch to take on the challenge at one of our restaurants."

Togo's is also encouraging all guests to photograph their pastrami sandwich and post it via Instagram using the tags #Togos and #PastramiChallenge. Togo's gear will be given away weekly to those with the most unique photos. The grand prize winner of the Instagram contest will receive free Togo's sandwiches for an entire year.

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Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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