Togo's hosting Pastrami Pounder Challenge

 
Dec. 29, 2011

Togo's Sandwiches will host the "Pastrami Pounder Challenge" in celebration of National Pastrami Day, Jan. 14.

Between Jan. 11 and Feb. 21, customers who finish the Pastrami Pounder within the 30-minute timeframe will receive a commemorative Togo's t-shirt. The Pastrami Pounder is 2 feet long and features more than 1 pound of Togo's premium, hand-sliced pastrami.

"National Pastrami Day is a chance for Togo's to celebrate our customer's favorite Togo's sandwich and offer them a chance to be part of Togo's history by participating in the Pastrami Pounder Challenge," said Renae Scott, vice president of branding and marketing for Togo's Eateries.

Successful participants will be honored with a certificate stating they conquered the Pastrami Pounder Challenge, and receive a voucher for a limited edition t-shirt. Winners will also have their picture taken which will be displayed on the Togo's Facebook page.

Togo's opened for business more than 40 years ago, and on the original menu the hot pastrami sandwich debuted as the #9. Togo's "Pastrami Pounder" hot pastrami sandwich is made with freshly sliced pastrami seasoned with a proprietary blend of spices and served on fresh baked classic white bread.

"The #9 pastrami sandwich has been our top selling sandwich through the years, and in fact, Togo's serves over 1.5 million pastrami sandwiches a year. That's over 40 million Togo's pastrami sandwiches sold since 1971," Scott said.

Togo's Pastrami Palooza online promotion also gives customers a chance to win free sandwiches for a year. From Jan. 11 through Feb. 21, customers can "Like" the Togo's Facebook page for a chance to win. Fans can also "Show Their Pastrami Love" by uploading their pastrami photos to the fan page photo gallery.

Read more about promotions and marketing.


Topics: Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Sandwich


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