Tasti D-Lite/Planet Smoothie continue co-branded expansion

Jan. 29, 2013

A Planet Smoothie location in Altamonte Springs, Fla., has added Tasti D-Lite to its center. The store officially opened as a co-brand Jan. 25. A grand introduction event will be held from 1 to 4 p.m. Feb. 2 with prize giveaways, face painting and a meet and greet with Planet Smoothie's "Cupman" and Tasti D-Lite's "Fillmore Cups" mascots.

Since Tasti D-Lite acquired Planet Smoothie in December 2011, existing franchisees have had the opportunity to add the other brand's products to their locations. 

Jason Mann, who owns two Planet Smoothie centers including the one in Altamonte Springs, is the area developer for Central and Southwest Florida. Mann’s growth plans include infusing Tasti D-Lite into existing Planet Smoothie locations and finding franchise owners to open new co-brands throughout the two markets.

"This is a nice marriage between two strong brands with excellent, custom-made products," Mann said. "Having dual-branded locations gives franchisees the best opportunity to be successful and offers more options for our customers. I am encouraging Planet Smoothie owners in my territory to add Tasti D-Lite if it fits in their store and I am seeking entrepreneurs to open new locations with both brands."

Mann and his franchise owners plan to add Tasti D-Lite to the majority of existing Planet Smoothie locations. He expects to open 48 new co-branded centers throughout Central and West Florida.

Read more about franchising and growth.


Topics: Franchising & Growth , Restaurant Design / Layout

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