Tasti D-Lite, Planet Smoothie CEO steps down

Dec. 18, 2012

Jim Amos announced that he is stepping down as CEO of Tasti D-Lite and Planet Smoothie at the end of 2012, to move forward with other endeavors, including serving on the boards of various franchise companies and advocating for franchise and veterans' affairs.

Following Amos' departure as CEO, Peter D. Holt, the company's current chief operating officer, will take over as president and CEO. Holt brings more than 25 years of franchising experience to the company.

Amos, a franchise community leader with more than 30 years of experience, has been CEO of Tasti D-Lite LLC since 2007, when New York-based private equity firm Snow Phipps Group acquired the company. In November 2011, Tasti D-Lite acquired Planet Smoothie, launching a new co-branding initiative. Amos will stay on as chairman of the company and as an operating partner of Snow Phipps Group.

Amos was inducted into the International Franchise Association (IFA) Hall of Fame in February 2012. Amos has served in numerous leadership positions with IFA, including as chairman in 2001. He also contributed to veteran outreach efforts and participated in mentorship programs.

Before taking over Tasti D-Lite, Amos was chairman and CEO of Mail Boxes Etc., where he grew the brand into the world's largest franchisor of retail business, communication and postal service centers with more than 4,000 locations in 80 countries. Amos was instrumental in the company's sale to UPS, whereupon the system was renamed The UPS Store. Previously, Amos was CEO of Brice Foods.

Amos plans to continue speaking and writing. He is the author of several books, including The Memorial, Focus or Failure: America at the Crossroads, and The Complete Idiot's Guide to Franchising. His most recent book, The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and Brand Customers Crave, was co-authored with BJ Emerson and published by McGraw-Hill.

"I am looking forward to continuing to speak and write, working on my new book, "The Journey," focusing on my blog, www.JimAmosBlog.com, and remaining active in the franchise community through board work and participation in private equity," Amos said.

Amos is a Marine Corps veteran who served in Vietnam. He received 12 decorations including the Purple Heart and Vietnamese Cross of Gallantry.

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