Tacos gone tropical: Fish, chicken tacos debut at Tropical Smoothie

 
Jan. 9, 2013

Tropical Smoothie Café, a 337-unit chain, is adding Fish and Chicken Tacos to its menu.

Capitalizing on the current taco trend and satisfying consumer demand for great tasting, healthier food choices with its "Eat Better, Feel Better" mantra, Tropical Smoothie Café's new menu items are made with high-quality, nutritious ingredients, said Mike Rotondo, CEO of Tropical Smoothie Café The chain is also serving a new Passion Fruit smoothie and offering guests a value combo deal now through March 31.

The tacos feature a choice of tender, flaky grilled tilapia or grilled chicken, topped with a signature Caribbean salsa made up mango, pineapple, jicama, red peppers, jalapeño and cilantro, tucked into toasted flour tortillas with a chili lime cilantro spread and fresh romaine lettuce.

"Tropical Smoothie Café is more than just smoothies — we've carefully developed a complete range of healthy food options with a variety of tastes and fresh ingredients," Rotondo said. "Our new Fish and Chicken Tacos tie in nicely with our already healthy halo, and based on the tests we've done in select markets, we know these tacos are going to be a real game-changer. This is just a taste of what's to come for us."

During the limited time offer, consumers can take advantage of the tacos with a special mix and match offer of two tacos — fish or chicken — for $4.99. In addition, Tropical Smoothie Café has created a special Taco Tuesdays event through the end of March, where customers can pick two tacos, a side and a soda for $5.99.

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Topics: Food & Beverage , Marketing / Branding / Promotion


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