Starbucks Superfans spending hundreds on steel gift cards

Dec. 11, 2012

Fans of Starbucks shelled out $450 each for 5,000 stainless steel gift cards that only had $400 loaded on each one. The coffee chain offered the cards Friday, which sold out within 6 minutes, according to

Several of the cards, which included a membership in the chain’s Rewards Gold Program, are now for sale on eBay with bids ranging from $700 to $1,200. One sold Monday for $1,100.

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Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management

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