Starbucks raising prices in the US

 
Jan. 2, 2012

Starbucks Corp. is raising beverage prices by 1 percent in select markets in the United States. The increase effects the cities of New York, Boston, Washington, D.C., Dallas and Albuquerque, N.M.

The increase is expected to offset 2012 profit losses due to increased costs for coffee, milk and fuel.

According to a story on msnbc.com, prices for a 12-ounce brewed coffee and latte beverages will increase 10 cents. Meanwhile, company spokesman Jim Olson said the price for a 16-ounce brewed coffee will remain the same across the United States.

In November, the company also raised prices throughout locations in the Pacific Northwest, Southern California, Hawaii and parts of the Midwest. Those increases ranged from 10 percent to 20 percent. Company spokesman Alan Hilowitz said the move was due to a "regular review" of prices. He also cited business conditions, commodities and occupancy costs, geography and competitive reasons.

Read more about coffee and specialty beverage trends.

 


Topics: Business Strategy and Profitability , Coffee / Specialty Beverages , Customer Service / Experience , Operations Management


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