Feb. 26, 2013
Starbucks is expanding its presence in the retail market by teaming up with Inventure Foods to launch Seattle's Best Coffee Frozen Coffee Blends, the coffee category's first blend-at-home frozen coffee beverage, according to a company press release.
Four flavors — Coffee Chiller, Creamy Caramel, Very Vanilla and Mega Mocha — will hit freezer aisles at grocery stores and mass retailers nationwide this spring.
This new product launch represents a move to bring frozen coffee into the home as a response to the growing popularity of at-home blending and the rise of blended coffee drinks, said Terry McDaniel, chief executive officer of Inventure Foods. The companies believe the drinks will appeal to a booming number of blended coffee drinkers in the U.S., sales of which have surged to $4.3 billion in 2012.
Seattle's Best Coffee leveraged more than 40 years of coffee experience to help develop the new packaged coffee drinks. The new line is made with 100-percent Arabica coffee beans.
"The recent growth of iced coffee suggests that consumers no longer view coffee as just a morning routine," said Steve Sklar, senior vice president of marketing at Inventure Foods. "We see great potential for a delicious frozen coffee drink that can easily be made at home or at work any time of the day."
With a suggested retail price ranging from $2.99 to $3.49, each Seattle's Best Coffee Frozen Coffee Blends will be sold in an 8-ounce, stand-up, vertical package.
Read more about coffee in the fast casual space.