Starbucks helps with relief in Haiti

Jan. 17, 2010
In response to the Haitian relief effort, Starbucks committed support and funding to the growing international relief effort via a company statement.
Participating Starbucks stores in the United States and Canada will enable customers to make monetary donations at store registers, with no purchase necessary, to benefit the American and Canadian Red Cross organizations for a limited time. The Starbucks Foundation also will donate $1 million from The Starbucks Foundation to the American Red Cross efforts to help Haiti.
"We are devastated by the recent loss of life caused by the earthquake in Haiti," said Howard Schultz, chairman and CEO, Starbucks Coffee Co. "We feel a tremendous sense of urgency to respond to the humanitarian crisis."

Topics: Marketing

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