Smoothie King seeks inspiring stories from the 40-plus crowd

April 24, 2013

Smoothie King Franchises Inc. will continue its 40th anniversary celebration with the launch of its 40 Years Strong campaign and 40 over 40 contest.

Taking place online via Facebook and a dedicated microsite, 40 over 40 encourages Smoothie King guests to nominate people, age 40 and over, who embody the Smoothie King spirit of health, wellness and strength. Guests are asked to submit the nominee's photo and brief story on how they are making a positive impact on their community. Smoothie King will then select the most inspiring stories, and 40 nominees will win $1,000 each to support them on their path. Those who submit will receive a buy one smoothie, get one free coupon and also be automatically entered to win a $100 Smoothie King gift card.

"Smoothie King has made living a healthy, active lifestyle a priority for the past 40 years, and we've only gotten better with age," said CEO Wan Kim. "The 40 Years Strong campaign was created to give back to those who have walked our path and who continue to inspire along the way."

40 Years Strong is the second in a string of campaigns that will roll out throughout the year in commemoration of the brands' milestone year. Lean into Life, which ran for six weeks in January and February, encouraged guests to explore new ways to be good to themselves in 2013.

The 40 Years Strong campaign and contest will be supported with digital ads and via Facebook with a 40 Years Strong tip series, a look back series highlighting health, wellness and fitness trends over the past 40 years and weekly inspirations through sharing nominees.

Read more about marketing and promotions.

Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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