ShopHouse plans Los Angeles debut

 
Oct. 22, 2012

ShopHouse Southeast Asian Kitchen, a concept created by Chipotle Mexican Grill, plans to open its first location outside Washington D.C. in Los Angeles in early 2013. It will be the third ShopHouse location, with the first two in Washington D.C.

"While building Chipotle remains our primary growth strategy, we've seen great interest in ShopHouse in Washington," Steve Ells, founder, chairman and co-CEO at Chipotle, said in a news release. "People are liking the flavors and textures of Southeast Asian food, and we think Los Angeles will be a great market for us."

ShopHouse follows the same model as Chipotle, including its commitment to serving food made from more sustainable sources, classic cooking techniques and a service model that allows guests to customize their meal.

Customers can choose from jasmine rice, brown rice, chilled rice noodles or a salad, then add grilled chicken satay or steak laab, pork meatballs, chicken meatballs or organic tofu. They also have a choice of various vegetables, green or spicy red curry sauce, green papaya slaw, pickled vegetables and more.

ShopHouse is an interpretation of cuisine from the Southeast Asia region, and draws on traditional ingredients and cooking techniques of Thailand, Vietnam, Malaysia and Singapore. The first ShopHouse opened in Washington D.C. in September 2011.

Read more about franchising and growth.


Topics: Food & Beverage , Franchising & Growth , Operations Management


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