Seattle's Best giving away coffee to Black Friday workers

Nov. 9, 2012

Seattle's Best Coffee, part of Starbucks Corp., is offering free coffee to those working on Black Friday, the day after Thanksgiving and the busiest shopping day of the year.

People working at retail stores on Black Friday, along with others heading to the office Nov. 23, such as law enforcement, healthcare professionals and military personnel, are invited to participate in the deal.

"When we think of Black Friday, we think of the start of the holiday shopping season, crowds and incredible deals. We often forget that there are millions of people working long hours to make this holiday happen," said Jennifer Dimaris, vice president, brand management for Seattle's Best Coffee. "We want to give them a little break with our delicious coffee. It's a small thing we can do to make their day better."

People working on Black Friday can visit the Seattle's Best Coffee Facebook page to request their free sample of Level 3 coffee, which brews a 10-cup pot of medium and balanced coffee. Free coffee will be available now through Nov. 25, or while supplies last.

Also, those working on that day can visit a participating Seattle's Best Coffee location on Nov. 23 to receive a free small cup of brewed coffee.

There's also a special offer on Facebook for Black Friday deal seekers — a $2-off coupon for Seattle's Best Coffee Levels packaged coffee, which can be redeemed at grocery stores and mass retailers nationwide.

Read more about marketing and promotions.

Topics: Coffee / Specialty Beverages , Customer Service / Experience , Marketing / Branding / Promotion , Online / Mobile / Social

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