Schlotzsky's names new CMO

Jan. 16, 2014

Schlotzsky’s today announced the appointment of Mark A. Mears to chief marketing officer. In his new role, Mears will oversee the direction of the marketing division, including the strategic management of Schlotzsky’s marketing and creative services departments, along with directing brand promotions, advertising, creative design, menu tests and much more, according to a company press release.

“We are excited to have a proven and respected leader like Mark join the Schlotzsky’s executive team,” said Kelly Roddy, president of Schlotzsky’s. “With years of experience in marketing leadership and the restaurant industry, Mark will bring expertise and strategic insight to marketing activities and outreach of the Schlotzsky’s brand.”

With nearly three decades of experience, Mears brings to his new role a wealth of brand-building experience working for brands such as PepsiCo/Pizza Hut, McDonald's, Frito-Lay, JCPenney, Blimpie, NBC/Universal and The Cheesecake Factory, according to the release. Mears most recently served as the president and COO of Mimi’s Café, where he led its brand repositioning efforts, new menu development and the execution of its Mimi's Bakery, Cafe & Bistro new concept test.

“Under the direction of Kelly Roddy, Schlotzsky’s recently revamped business has solidified the brand’s presence in the industry and I welcome the opportunity to have a hand in taking the company to the next level of growth,” Mears said. “I am thrilled to join a company that offers a unique and differentiated menu featuring top quality products and consistently high satisfaction to its loyal guests for more than 40 years.”

With more than 350 locations worldwide, Schlotzsky’s executive team will continue to drive momentum through 2014, by aggressively targeting consumers in both established and underdeveloped markets throughout Texas and around Denver, Kansas City, Nashville and Tampa. Schlotzsky’s is also seeking opportunities for expansion in untapped markets around the country including Charlotte, Miami, Raleigh and St. Louis.

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Topics: Marketing / Branding / Promotion , Operations Management

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