Quiznos overhauls brand, menu

May 11, 2012

Quiznos has launched a new branding campaign, called "QRAVE Quiznos," in addition to menu enhancements, franchisee resources and more.

These strategies are part of Quiznos' larger, long-term strategy to elevate the profile of the brand globally and drive additional restaurant traffic for its franchise owners.

"Quiznos is a strong, financially healthy business that is poised for growth," said Greg MacDonald, CEO, Quiznos. "We look forward to further investing in the brand, further investing in the business and continuing to serve our loyal customers with high-quality, great-tasting food at reasonable prices."

Product improvements, based on research and a survey of thousands of consumers, include the introduction of Quiznos' new "Better Than Ever" (BTE) menu, which represents a combination of traditional items and new offerings made with artisan breads, Quiznos' sauces and dressings, all-natural chicken, fresh sliced meats, natural cheeses and fresh vegetables.

Among the new offerings is the Chicken Milano, served on Rosemary Parmesan bread.

Additional customer experience enhancements include the remodeling of restaurants and new uniforms for Quiznos employees. To ensure a smooth transition, each restaurant was closed for a half day to allow for employee training on the new menu items and enhanced guest experience.

With new owners and a new board of managers in place, Quiznos has taken a refreshed approach to enhancing the business – from the corporate headquarters to the franchised units – behind significant capital investment.

"The BTE menu and enhancements have been a great success for our restaurant," said franchisee Erik Stromness, who participated in the BTE pilot launch. "We've seen sales increases week to week from the new 'only at Quiznos' products, higher-quality food choices and improved guest experience. The menu changes have also given us new ways to market our location locally. I love the changes and the plans for the future of Quiznos."

QRAVE Quiznos is already being rolled out through a combination of national and local television, print and digital advertisements, as well as an aggressive direct marketing, public relations and social media engagement program. Specifically, the campaign spotlights new Quiznos menu items and was designed to raise awareness and drive traffic into restaurants.

Quiznos also introduced new resources for franchise owners, including in-person and online continuing education programs and comprehensive guides for the implementation of the many BTE product and customer experience enhancements.

Check out one of Quiznos' new commercials here.

Read more about marketing and branding efforts.

Topics: Customer Service / Experience , Food & Beverage , Franchising & Growth , Marketing / Branding / Promotion , Operations Management , Staffing & Training

Sponsored Links:

Related Content

Latest Content

comments powered by Disqus