Qdoba's Queso Quest rolls out in Chicago

Aug. 29, 2011

Qdoba Mexican Grill has teamed up with Chicago comedian Joey Dundale to launch the Queso Quest in the Windy City.

Queso is not currently near the top of the list of Chicagoans' favorite savory foods, but Qdoba and Dundale hope to change that. Traveling in the Queso Quest food truck, Dundale will visit iconic Chicago restaurants and landmarks, including Wrigleyville and Soldier Field, to offer customers the chance to taste-test new queso creations.

Fans can follow the truck online and also offer recipe suggestions.

Chicagoans can get coupons for the queso three different ways on the QuesoQuest.com website:

  • Receive an instant coupon by sharing one of Dundale's Queso Quest videos on Facebook;
  • Send @QuesoJoey a Tweet on Twitter with the #queso hashtag telling him what to put queso on to be entered to win a coupon; or
  • Visit the website to see where Dundale has been on his Queso Quest adventures, as you never know when he may leave coupons behind. These coupons are limited in quantity at each location and guests are encouraged to watch for the next drop or go a different route to get a coupon.

The Qdoba Queso Quest campaign will run through the end of September with the truck making stops all over the greater Chicagoland area. Coupons to try Qdoba's 3-Cheese Queso will be distributed throughout the campaign.

"I'm just one man, with a tricked-out, queso-filled truck and a big dream," Dundale said. "I'll demonstrate to everyone from Navy Pier to Wrigley Field that I love Qdoba queso and believe that it should be the next great Chicagoland food obsession. I challenge all of Chicago to join in my quest to find out what I already know ... queso is delicious!"

Read more about marketing campaigns.

Topics: Food & Beverage , Food Trucks , Fresh Mex , Marketing / Branding / Promotion

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