Powerful, pervasive digital signage making its way into foodservice

Sept. 19, 2011 | by

Digital menu boards are making their way onto restaurant walls at a dizzying pace.

The technology has been embraced for numerous reasons – they're visually attractive, helping with the upsell of featured menu items; they're easier to change for limited-time offers or pricing modifications; and they may simplify compliance with the nutritional labeling laws set to go into place next year.

Digital menu boards are part of a much bigger industry. Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, according to Christopher Hall, editor of DigitalSignageToday.com, most consumers — as well as many ad buyers and potential deployers — don't even realize it. People see it every day without grasping its presence and power.

Because sometimes a picture really is worth a thousand words, DigitalSignageToday.com developed an infographic that shows, in a simple, easy-to-follow way, how digital signage really is everywhere, and how it can touch the average consumer multiple times throughout the course of her day. For instance, one Arbitron study shows that 70 percent of Americans are exposed to place-based video screens every month, and 52 percent are every week.

Check out this infographic to get a full understanding of how pervasive and powerful digital signage really is.

Topics: Digital Signage , Menu Boards , Systems / Technology

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