Ping HD rescues digital menu boards for fast casual chain coolgreens

 
July 25, 2012

Ping HD, a Denver-based provider of digital menu board and digital signage solutions for the quick-service restaurant and retail industries, recently announced it has joined with growing fast casual chain coolgreens as the restaurant's preferred digital menu board solution partner.

Just months after implementing a digital signage solution, coolgreens made the decision to migrate away from their initial solution provider because of the unforeseen challenges in content management, operational costs and support, according to the announcement. The move to Ping HD allowed coolgreens to continue utilizing everything else that had already been purchased while allowing Ping HD to change out the software and provide a fresh content look.

"After an expensive and very frustrating initial foray into the digital menu realm, coolgreens was fortunate to partner with Ping HD and establish a menu system that fulfilled our original expectations and much more." said Mike Gent, retail development consultant for coolgreens.

The coolgreens concept has five operating fast-casual restaurants, Gent said, and extensive expansion plans that require a digital menu system that can be controlled and managed from a single source.

Ping HD Director of Digital Media Operations Kevin Goldsmith said, "Just like you see in urban regeneration projects that make use of 'brownfield' land, there is a growing pool of opportunity for second-generation digital signage networks, and coolgreens provide an excellent example of this trend ... We are very excited to provide coolgreens with the solution that meets their business strategy and we look forward to expanding their network as they grow."

Read more about digital menu boards.


Topics: Business Strategy and Profitability , Digital Signage , Equipment & Supplies


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