Orange Leaf turns fro-yo upside down

Feb. 14, 2013

Upside down is the new right way to eat frozen yogurt at Orange Leaf, now that the 225-unit chain is encouraging guests to save the yogurt to top off their treats.

To build an Upside Down creation, guests can first choose from a selection of cups in a bakery case pre-filled with baked goods like brownies, cookies, cake or waffle cones. In locations where the bakery case isn't offered, guests are encouraged to start their trip to Orange Leaf with a visit to the toppings bar to load up the bottom of their cup. Guests can then add their favorite fro-yo flavor and top their Upside Down creation with any combination of candy, fruit, nuts or other treats from Orange Leaf's do-it-yourself toppings bar.

"Since we opened our first store, we've encouraged our customers to be creative when inventing their Orange Leaf treats," said Reese Travis, Orange Leaf CEO. "Some of our customers consistently build amazing Upside Down creations on their own and we want to share their fresh, fun and delicious ideas with others."

To sweeten the deal during the month of February, Orange Leaf has added three, limited-time-only frozen yogurt flavors: White Chocolate Raspberry, White Chocolate Strawberry and Chocolate Raspberry.

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Topics: Food & Beverage , Marketing / Branding / Promotion

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