Nigeria welcomes Johnny Rockets

 
Dec. 14, 2012

Johnny Rockets' aggressive international expansion continued this week with the opening of a first location in Nigeria.

Located on Victoria Island — the commercial, financial and tourist hub of West Africa — the new 2,600 square-foot restaurant is the first of five Johnny Rockets that franchise partner Christopher Nahman plans to develop in Nigeria over the next seven years. Additional locations are slated for the Lagos area, with Ikeja and Lekki under consideration as future sites.

With seating for about 85, the new restaurant is located on one of four major roads on Victoria Island, directly across from the Eko Hotel and Suites, Nigeria's largest hotel and convention center.

"Nigerians have long craved American products," said Nahman, whose family's company, Nahman Construction Company Ltd., has specialized in high-end residential, commercial and government projects in Nigeria since 1969. "The classic décor will bring them in, and the delicious food, upbeat music, and family-friendly atmosphere will bring them back again and again."

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Topics: Franchising & Growth


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