Jan. 29, 2013
Caribou Coffee Company has launched two new whole bean coffees: Colombia Cosecha de Oro and Traveler's Roast. These new light and medium roasts, respectively, were designed to help fans enjoy more tastes from the large spectrum of flavors that they offer while delivering Caribou's signature premium coffee experience, said Alfredo Martel, senior vice president of marketing and product management for the chain.
Colombia Cosecha de Oro: Martel said the company listened to fan feedback on its Colombia coffee offering and are excited to introduce this refined option to satisfy guests looking for a lighter roast. Cosecha de Oro means "golden harvest" in Spanish, and this coffee features caramel notes along with hints of subtle vanilla and sweet fruit flavors, he said.
Traveler's Roast: A medium-bodied blend, Traveler's Roast is juicy and complex with a silky, smooth finish, Martel said. It has dark chocolate qualities and a "syrup-like" body.
Like all Caribou coffees and espresso, both are Rainforest Alliance Certified, a certification that ensures that farmers, as well as their families and greater communities, receive decent wages, access to education and medical care, and that beans are harvested responsibly to protect the environment.
"Our team travels around the world in search of the very best beans and exciting new tastes, so we're thrilled to be bringing these latest options to the Caribou community, especially knowing that they are sourced in a way that provides support for farming communities, while also protecting the planet,” Martel said.
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