MOOYAH rolls out mobile ordering app

Aug. 13, 2012

MOOYAH Burgers Fries Shakes has added a new mobile ordering application to help fuel its aggressive growth plans.

The native app, available for both iOS and Android and developed by OLO, allows guests to access the better burger chain’s ordering platform directly from their smartphone, view and order from the restaurant’s full menu, repeat previous orders, pay securely using a credit card, and confirm time and date of pick-up.

The rollout coincides with a complete system evaluation conducted by MOOYAH, readying the brand for 100-percent growth in unit count this year.

“We are always looking for ways to enhance the MOOYAH experience,’” said Alexis Barnett, MOOYAH's director of marketing. “OLO’s application is customized specifically for our operations, so guests can order in just a few keystrokes, exactly what they want and when they want it.“

MOOYAH chose OLO in 2011 to build an off-premise ordering platform. One year later, thousands of guests have ordered using the platform, and MOOYAH is projecting similar success from the new app.

“Mobile ordering is a must-have for restaurants today, and we’ve found that native apps allow brands to head off the competition and increase customer loyalty,” said OLO founder and CEO Noah Glass. “Some OLO clients are receiving as much as 35 to 40 percent of their self-service orders from mobile apps.”

Read more about online, mobile and social marketing trends.

Topics: Business Strategy and Profitability , Customer Service / Experience , Marketing , Online / Mobile / Social

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