MOOYAH launching 'Turkeytarian Moovement'

Jan. 9, 2013

MOOYAH, a 40-plus unit, fast casual chain, is kicking off National Turkey Burger Month by announcing the "Turkeytarian Moo'vement," as a way to introduce the brand's new Jennie-O turkey burger, which has 200 calories and 10 grams of fat.

To celebrate, Turkeytarian guests who visit participating MOOYAH locations across the country on Jan. 22 will receive one free Turkey Burger with any drink purchase. Fans of MOOYAH's "Turkeytarian Moo'vement" can also connect with the brand through social media outlets. Guests who "like" the MOOYAH Facebook Page can download a coupon for a free Turkey Burger with a purchase of fries and a drink. Additionally, fans can text "TURKEYTARIAN" to "30364" for the chance to win MOOYAH Turkey Burgers for a year.

"If our guests ask for something, they get it. MOOYAH's guests wanted us to make the Turkey Burger better, so we worked with our partner Jennie-O and did that, plain and simple," said Alexis Barnett Gillette, director of marketing for MOOYAH Burgers, Fries, & Shakes. "As the only fast casual burger concept delivering this unique product in the segment, the 'Turkeytarian Moo'vement' is a true celebration of our brand."

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Topics: Health & Nutrition , Marketing / Branding / Promotion , Online / Mobile / Social

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