Moe's set for Midwest expansion

Aug. 13, 2012

Moe's Southwest Grill's newest location in St. Joseph, Mich., will mark the first of 25 new locations set to open throughout the Midwest.

The St. Joseph restaurant will be opened by local restaurateur Joyce Lunsford, owner of Trigo Hospitality. In January 2012, Lunsford signed an agreement to bring 25 new restaurants to Michigan, Indiana, and Ohio, by 2020. She will operate the restaurants with business partner and local resident Greg Molter.

As part of the development agreement, new Moe’s Southwest Grill restaurants also will open throughout Michigan in Grand Rapids, Battle Creek, Holland, Kalamazoo, Muskegon, Midland, Mt. Pleasant, Saginaw, and Big Rapids.

Trigo Hospitality operates 32 Pizza Hut locations in Southwest Michigan and five Sonic Drive-In restaurants. Her franchise group recently sold the 22 Panera Bread restaurants it operated in Michigan and Ohio.

Read more on franchising and growth.

Topics: Business Strategy and Profitability , Franchising & Growth , Fresh Mex

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