Moe's customizes Cinco de Mayo celebrations

 
April 27, 2012

Moe's Southwest Grill is celebrating Cinco de Mayo with each location hosting its own unique celebration. Additionally, every participating location nationwide is offering the first 100 guests in line at 11 a.m. on May 5 a free limited edition 2012 Cinco de Moe's T-shirt.

"This Cinco de Mayo marks our seventh annual Cinco de Moe's celebration making it easily the longest running promotion in the brand's history," said Paul Macaluso, vice present of marketing for Moe's Southwest Grill. "We've done T-shirt giveaways in the past, but never at a national scale. We can't wait to see photos of guests in their shirts flood Facebook and Twitter."

Fans of Moe's Southwest Grill are encouraged to share Cinco de Mayo photos and feedback via Twitter using the hashtag #cincodemoes. 

Read more about marketing, branding and promotions.


Topics: Business Strategy and Profitability , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social


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