Meatheads supporting Chicagoland summer reading

 
May 23, 2013

Chicago-based Meatheads is about to kick off its third year of summer reading with the annual launch of the 2013 Voracious Reading Program, according to a company press release. The program, which officially runs June 17- Aug. 31, encourages kids to read books during the summer. In 2012, the program had participation from more than 65,000 kids, and this year the program is reaching nearly 100,000 kids through local schools and libraries ranging from Naperville, Northbrook and Glen Ellyn to Chicago.

How it works

Students must read five books to earn a reward of one little Meathead burger. Students print out a certificate at meatheadsburgers.com, and a parent or guardian signature is required for each award. The program is active at all 11 Chicagoland Meatheads locations. Some of the most popular titles students typically read over the summer include: The Little Engine That Could, The Giving Tree and Diary of a Wimpy Kid.

"Investing in student programs such as our Voracious Reading Program and Meathead of the Game is a responsibility that our company takes seriously," said Joe Sanders, marketing manager of Meatheads. "We want to celebrate achievement for students and encourage them to aim high in both academics and sports."

Meatheads, this week, was named to FastCasual.com's 2013 list of Top 100 Movers & Shakers. To see how it ranked and what other restaurants made the list, click here.

Read more about marketing.


Topics: Marketing / Branding / Promotion , Top 100


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