Mama Fu's signs multiunit deal in Dallas

 
Nov. 2, 2012

Mama Fu’s is feeding the demand for freshly prepared Asian cuisine with a new area development and multiunit franchise agreement calling for 14 Mama Fu’s restaurant locations to open in Dallas and Collin counties in Texas.

The newly signed deal is part of a nationwide development plan for the brand to open 10 to 12 new stores in the next 15 months and increases the number of Mama Fu’s restaurants in various stages of development to 63. 

"This year has turned out to be a tremendous one for Mama Fu’s,” said Randy Murphy, president and CEO of Mama Fu’s. “We’ve been consistently growing through several multi-unit deals in significant markets, and we know that our expansion into Dallas and Collin counties will be successful with the help of our newest franchise partners and area developers, MFDC Partners LLC.”

This group of entrepreneurs and restaurant industry veterans is led by Daniel Avery, Rose and Rob Colarossi and Tao "Echo" Liu.

Avery and Liu are relocating to Dallas from Shanghai specifically because of their belief in the Mama Fu’s concept, Liu said. The duo have years of restaurant experience that spans two continents and business start-up expertise that spans the globe. In Shanghai, they currently own and have investments in a variety of different dining establishments including Tex-Mex, pizza, burgers and a California-style deli. The partners also own a Shanghai-based full-service product, business and concept development company.

“At the end of the day, it’s the quality and the authentic great tasting food that matters most,” Liu said. “Being from Asia, I grew up eating the ‘real deal,’ and I can honestly say Mama Fu’s was the first – and to this day the only – national restaurant chain that captures the true tastes of Asia in a fun and inviting environment. Without question, it will be a liberating experience for anyone who eats at Mama Fu’s for the first time.”

Adding to the partnership, Rose Colarossi is a seasoned franchise operator having owned and operated a successful international fitness franchise for more than 10 years in the Dallas/Ft. Worth Metroplex. She and her husband Rob are also successful Egg & I restaurant franchisees in addition to being owners and investors in a variety of business ventures and commercial real estate throughout Dallas and Collin counties. Rob, who is currently the vice president of category management and shopper marketing insights at Hostess Brands, brings his expertise in food and beverage consumer products and shopper marketing to the group.

“Looking at the team that Randy Murphy has put together, along with his franchisee mindset, it was apparent that Mama Fu’s was the franchise we had been looking for,” Rose Colarossi said. “We are confident that the flex-casual model, with quicker counter service at lunch and more relaxed table service for dinner, will be well embraced in the Dallas marketplace.”

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Topics: Franchising & Growth


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