LYFE Kitchen plans second restaurant in SoCal

Oct. 12, 2012

LYFE Kitchen has announced that it will open its second restaurant in Culver City, Calif., in January 2013. One year after its 2011 launch in Palo Alto, Calif., LYFE, an acronym for "Love Your Food Everyday," is preparing for the first of many steps in an expansion plan fueled by positive customer response.

"Our focus from day one has been on our guests, and for that reason, we've allowed our consumers to assist in determining our growth. During the course of the past year, we have been both humbled and energized by the positive response we've received in Northern California. The time is right to take our great-tasting, good-for-you food to Culver City, and we look forward to joining this thriving community," said Mike Roberts, CEO of LYFE Kitchen.

LYFE's strategic advisory board members include Thomas Tull, chairman and CEO of Legendary Entertainment and Jim Wiatt, strategic adviser to AOL.

LYFE's Culver City location will showcase award-winning Chefs Art Smith and Tal Ronnen's menu that features comfort food and plant-based proteins, with all dishes under 600 calories.

The 7,280-square-foot Culver City restaurant will feature 4,000 feet of restaurant space with the remaining space used for a catering kitchen and training rooms. The restaurant will also feature staples from the Palo Alto store and a few new elements, such as:

  • Herb wall: The centerpiece of the restaurant includes 25 selected herbs and spices.
  • Hydroponic garden wall: A first for LYFE, this edible garden will feature hydroponically-grown vegetables that will be featured throughout the menu; and
  • Environmental building: The restaurant will fit LEED-certified building standards, materials to benefit local non-profit organizations, and the use of recycled and natural supplies.

"LYFE Kitchen worked tirelessly to ensure that the food, décor and overall aura of the first restaurant represented their commitment to living an eco-friendly and sustainable lifestyle," said Margee Drews, LYFE Kitchen designer and owner of Margee Drews Design. "The Culver City location will be no exception, with our teams working to provide a space that incorporates some of the Palo Alto favorites – like our herb wall, chairs made out of recycled milk and juice cartons, LED lighting and more and new, exciting elements like the hydroponic garden wall."

LYFE Kitchen's local partners include the Thorne Family Farm located in Malibu, Calif.; Weiser Family Farms, from the Bakersfield, Calif., area; and Ventura County-based Kenter Canyon Farms.

Read more about franchising and growth.

Topics: Food & Beverage , Franchising & Growth , Operations Management , Restaurant Design / Layout , Sustainability

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