Jamba Juice lays out growth, product plans for 2013

Jan. 17, 2013

Jamba Juice Company has released its "BLEND" Plan 3.0, outlining strategic priorities and initiatives for 2013 that will position the company for growth and increased shareholder value.

"Jamba performed very well in 2012 against our BLEND Plan 2.0 strategic priorities that accelerated our growth as a healthy, active lifestyle brand through product and menu innovation, engaging marketing programs, strong retail growth in the U.S. and globally, new formats and store concepts, expansion of our consumer products platform, and an ongoing pursuit of new ways to reduce cost and improve productivity," said James D. White, chairman, president and CEO of Jamba Juice Company.

The new BLEND Plan 3.0 includes building total brand value through multiple channels, product and menu innovation, store format and design, and by leveraging unique partners, according to a company announcement.

Jamba's focus includes consumer loyalty and engaging marketing programs and partnerships. Also, on-trend specialty beverages and new product platforms will address consumer health and wellness needs across all dayparts.

Jamba will continue to develop integrated programs, such as its Master of Blending Arts training. The development of relevant programs will continue to encourage healthy active lifestyles.

Throughout the past three years, the company has been transitioning to a franchise-oriented organization. At the close of the fiscal year, 473 of 774 stores were franchise-owned; 301 were company-owned-and-operated stores. Internationally, Jamba experienced accelerated growth ending the year with 35 franchise stores in three global markets. It will pursue new international markets for growth in 2013.

Jamba also launched two new flexible formats, JambaGO and a limited-menu Smoothie Station, that facilitate rapid expansion of healthy menu options into K-12 schools and entertainment and convenience venues, respectively. Both store formats will be expanded significantly in 2013. Jamba plans to accelerate franchise growth by deploying a new integrated business model. In addition, new juice bar concept stores, launched in 2012 to extend Jamba's juice offering, will be incorporated in the remodeling and refreshing of up to 100 company stores.

New product and partners

During 2012, Jamba acquired Talbott Teas, a specialty lifestyle tea brand. It also acquired the intellectual property for Talbott's energy drink, which the company is now expanding into new markets, particularly the West Coast. In 2013, Jamba will increase consumer touch points with branded products that will extend the product portfolio into new channels and markets.

At the close of 2012, Jamba had launched several technology enhancements to improve the customer experience, enhance speed of service and drive productivity at store level.

Entrance into Missouri and Kansas

Also, the company announced today that it has entered into an exclusive franchise development agreement with ShowMe Smoothie LLC, to develop 15 Jamba Juice stores in Missouri and Kansas throughout the next nine years.

ShowMe Smoothie LLC, is an investor group led by David A. Peacock, former president of the Anheuser-Busch InBev subsidiary of Anheuser-Busch from 2008 through 2012. Sportscaster Joe Buck and St. Louis University's Billiken Hall of Fame member Scott Highmark are also among the investors involved.

ShowMe Smoothie LLC, will also serve as a Master Area Representative within the Missouri and Kansas markets for the sale and installation of JambaGo units, as well as non-traditional "smoothie station" formats.

Read more about operations management.

Topics: Coffee / Specialty Beverages , Franchising & Growth , Marketing / Branding / Promotion , Operations Management

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