Feb. 20, 2013
It was sink or swim for How Do You Roll? Co-founders Yuen and Peter Yung, when they took a dive in ABC's "Shark Tank" this past Friday. The brothers certainly stayed afloat, striking a deal with "Shark" investor Kevin O'Leary. The two pitched their fast-casual, custom sushi restaurant model to the panel of five "sharks" hoping for $1 million in exchange for 12 percent equity in the company.
"After negotiating, we left the tank with a deal for $1 million in exchange for 20 percent equity of our company," Yuen, CEO, said. "We felt that Kevin's offer provided a strategic alliance and that he could help us with growth."
Airing at 9 p.m. EST on Feb. 15, the show drew an estimated 6.5 million viewers. Since hitting the national primetime airwaves, How Do You Roll? has seen a dramatic increase in store traffic, website hits and franchising interest.
Read more about growth.