How Do You Roll? swims away with $1M from 'Shark Tank'

 
Feb. 20, 2013

It was sink or swim for How Do You Roll? Co-founders Yuen and Peter Yung, when they took a dive in ABC's "Shark Tank" this past Friday. The brothers certainly stayed afloat, striking a deal with "Shark" investor Kevin O'Leary. The two pitched their fast-casual, custom sushi restaurant model to the panel of five "sharks" hoping for $1 million in exchange for 12 percent equity in the company.

"After negotiating, we left the tank with a deal for $1 million in exchange for 20 percent equity of our company," Yuen, CEO, said. "We felt that Kevin's offer provided a strategic alliance and that he could help us with growth."

Airing at 9 p.m. EST on Feb. 15, the show drew an estimated 6.5 million viewers. Since hitting the national primetime airwaves, How Do You Roll? has seen a dramatic increase in store traffic, website hits and franchising interest.

Read more about growth.


Topics: Franchising & Growth


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