Forbes names two fast casuals to list of 'promising companies'

Feb. 8, 2013

Two fast casual concepts made it on Forbes' second annual list of America's Most Promising Companies. Menchie's Frozen Yogurt came in at 49th, while The Counter Custom Built Burgers, under its company name, CB Franchise Systems LLC, came in at 68th.

Forbes' list of America's Most Promising companies features a handful of privately held, high-growth American companies that surfaced as power players in their industry. While tech companies ranked high on the list this year, there were 14 non-tech companies that made the cut.

Menchie’s, founded by husband a wife team Adam and Dana Caldwell, is a chain of 230 self-serve frozen yogurt shops with flavors including red velvet cupcake and maple bacon donut. Customers can also add toppings like fresh fruit, candy or hot fudge.

As the only burger chain on Forbes' Top 100 list, The Counter is a build-your-own restaurant that offers a fresh, unconventional approach to creating the ultimate burger with millions of possible combinations. Roasted corn & black bean salsa, carrot strings, dried cranberries, fried egg, grilled pineapple, herb goat cheese, basil pesto, chipotle aioli, tzatziki sauce and dill pickle chips are just a few of the many toppings available. The Counter opened its original Santa Monica, Calif., location in 2003, as the first build-your-own concept in the premium burger category.

"Given the burst of newcomers on the national burger scene in recent years, it's a thrill to receive the recognition by Forbes and to be the only restaurant company on the list this year," said Jeff Weinstein and Craig Albert, co-CEOs.

There are currently 33 locations in the United States and four international locations with additional 12-15 planned for 2013 through domestic and international franchisees, airport and university partnerships and company stores.

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