Football season kicks off Buffalo Wild Wings' new marketing campaign

 
Sept. 5, 2012

Football season has traditionally been Buffalo Wild Wings' busiest time of the year and the chain has kicked off a new integrated advertising campaign as pro and college teams take the field.

"Football fans know that there's no better place to share in game day excitement than Buffalo Wild Wings," said Sally Smith, Buffalo Wild Wings CEO. "There's a reason this is our busiest time of year: the energy and camaraderie rivals the stadium atmosphere and together with hot wings and cold beer – it's an unbeatable combination."

The new advertising campaign, which launched Sept. 3, focuses on football fans who "protect the football" by not missing a second of the action and who know where they watch the game makes a big difference.

"We know that game time is serious business and we've all had a less than ideal viewing experience at one time or another," said Kathy Benning, Buffalo Wild Wings executive vice president of global marketing and brand development. "Our new campaign has some fun with those scenarios while reminding fans that at Buffalo Wild Wings, football is viewed the way it should be."

Earlier this summer, Buffalo Wild Wings announced that it will host a bowl game as the title sponsor of the Valley of the Sun Bowl. The Buffalo Wild Wings Bowl matches the third selection from the Big 12 Conference and the third or fourth pick from the Big Ten Conference, and will take place on Dec. 29 in Tempe, Ariz.

"We're always looking for new and exciting ways to interact with our guests," Benning said. "This bowl game gives us that opportunity in a big way."

A promotion kicking off this month extends the "protect the football" theme and will bring fans to the Buffalo Wild Wings Bowl. Fans who share photos demonstrating how they "protect the football" at a Buffalo Wild Wings between now and Oct. 21 will be judged via Facebook for prizes. Each week, fan photos will be judged and the winning photos will be shown in restaurants on televisions.

One finalist each week will win a trip for two to attend the Buffalo Wild Wings Bowl. Of the seven weekly finalists, one will be selected to participate in a photo shoot to appear in an advertisement in Sports Illustrated magazine.

Read more about marketing and promotions.


Topics: Customer Service / Experience , Marketing / Branding / Promotion , Online / Mobile / Social


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