Five Guys takes online ordering to international markets

 
Jan. 10, 2012

OLO has announced the expansion of its mobile and online ordering service for restaurants outside the U.S. on behalf of Five Guys Burgers & Fries. The new platform allows Five Guys’ Canadian customers to order, pay and confirm their spot as first in line using www.gofiveguys.com. 

The international service, developed through a partnership with OLO, Chase Paymentech and MICROS, will be available to customers in the chain's 23 restaurants located in Alberta, British Columbia, Manitoba, Ontario, Quebec and Saskatchewan. Canadian customers can access the mobile and online ordering by typing in their address or zip code at www.gofiveguys.com and following the steps to place their Five Guys order.  Mobile users can download the Five Guys ordering app for Android operating system phones and iPhones. 

"Our partners worked diligently to adapt this powerful online management platform for our Canadian market," said Steve Teller, OLO Project Manager at Five Guys Burgers & Fries. “We think that our Canadian customers will jump at the chance to order and pay online.” 

Since launching the mobile and online ordering platform earlier this year, more than 250,000 Five Guys customers have downloaded the mobile ordering app for Android, iPhone, and iPad. 

Noah Glass, OLO’s chief executive, has seen a big jump in mobile ordering since he designed the text messaging ordering platform in 2005.  

“Our customers find mobile and online ordering convenient, and we’ve seen the percentages of users grow exponentially,” Teller said.  “Our franchisees and employees find that online and mobile ordering allows for streamlined operations as it frees them from the time-intensive call-in and fax-in orders and provides more accuracy.”

Read more about systems and technology.


Topics: Burger/Steak/BBQ , Business Strategy and Profitability , Customer Service / Experience , Online Ordering , Operations Management , Systems / Technology


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