First MOOYAH franchisee opens second location

May 23, 2012

After opening his first MOOYAH location in 2007, the chain's first franchisee, Barry Newberg, will open a second unit May 28 in Plano, Texas.

Since the initial launch, Newberg's original unit has been among the top five franchise performers, beating year-over-year sales almost every year.

Newberg's newest location will feature the brand’s recent redesign, a reflection of MOOYAH’s continuing commitment of fun, comfort, community and goodness. It also gives diners a peek into the kitchen with bar stools overlooking the cook line and a display window where MOOYAH’s fries undergo a 24-hour preparation process.

The restaurant also has a massive chalk board for kids, the newest iteration of the brand’s popular ‘Moodle Doodle’ boards and drop pendant lighting that shows off an exposed ceiling and vibrant green air ducts.

“In the last five years since I opened the first MOOYAH, I’ve raised two daughters, become even more involved in the community, and seen our first teenage customers and staff go off to college and graduate. We’ve raised and invested in MOOYAH just like it was a child and seen it grow from something only few knew of to a nationally known brand. Opening a second restaurant in the Plano market is extremely gratifying,” Newberg said.

Newberg started the first MOOYAH five years ago in partnership with friend and co-founder Rich Hicks, who he worked with at burrito chain Tin Star. Today, MOOYAH has 34 restaurants in six states with 11 new locations opening soon.

Read more about franchising and growth.

Topics: Burger/Steak/BBQ , Franchising & Growth , Restaurant Design / Layout

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