Firehouse Subs restructures marketing team

Feb. 5, 2012

Firehouse Subs has announced the promotions of several key marketing members, as well as additional talent following comparable sales increases since late 2009.

Doug Reifschneider has been named vice president of marketing services after previously serving as director since 2006. Kristen Majdanics, who has managed the company's brand marketing for the last four years, expands her responsibilities as director of brand marketing. Both were promoted in 2011. The company also promoted Brittany Johnson to regional marketing manager, and Matt Olsen to digital marketing manager.

For six years, Reifschneider has led national marketing initiatives for Firehouse Subs. He is the driving force behind marketing successes that have garnered 15 percent same-store sales increases year-over-year since 2009. Reifschneider oversees the Firehouse Subs system marketing funds, develops recommendations for marketing programs, supervises agency of record Zimmerman Advertising, leads a marketing team of five, and analyzes consumer behavior.

Responsible for shepherding the brand, Kristen Majdanics coordinates integrated marketing campaigns by developing materials for traditional and digital media, as well as local store marketing vehicles including the development of new menus and point of purchase materials. Additionally, Majdanics continues to lead a multidisciplinary team focused on enhancing both Internet and mobile versions of a new online ordering platform.

"Our powerhouse marketing team, led by Doug and Kristen, is the best in the business," said Don Fox, chief executive officer of Firehouse of America LLC. "Throughout their tenure at Firehouse Subs, they've helped the brand reach sales goals that have broken through company records and rocked our industry."

A member of the Firehouse Subs team since 2008, Brittany Johnson was promoted from local store marketing manager to regional marketing manager. Her responsibilities include supporting Firehouse Subs franchisees and Area Representatives for cooperative market level advertising, local marketing initiatives, coordinating and planning grand openings and assisting in all other marketing needs in assigned regions.

As digital coordinator, Matt Olsen increased the company's overall digital presence through launching a mobile version of the website, managing online local store marketing efforts and creating a dashboard highlighting insightful sales trends data.

Read more about marketing, branding and promotions.

Topics: Business Strategy and Profitability , Marketing / Branding / Promotion , Operations Management

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