Fatburger bringing burgers to Asia

 
Sept. 14, 2012

Fatburger's presence is about to get fatter in Asia. Fog Cutter Capital Group Inc.'s Fatburger restaurant has partnered with PUJI Capital Limited, a Shanghai-based boutique investment bank and asset management firm, to expand Fatburger across China, Taiwan and Singapore. The goal is to open hundreds of units in the next several years, according to senior management. This will increase the global reach of Fatburger to 25 countries and represents the largest multi-unit development agreement in Fatburger's company history

"We are confident that Fatburger's premium quality and unique atmosphere offer a new and exciting restaurant experience to the region's increasingly affluent and taste conscious consumers" explains Puji Capital representative Robert Eberenz. "We are currently in discussions with key local real estate and food service executives to promote the greater China business, and are looking forward to partnering with Fatburger in other Asian countries as well."

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Topics: Franchising & Growth


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